Effective date: 9 November 2025

These Terms govern your business use of the Adlarion software‑as‑a‑service platform. The Services are offered exclusively to businesses (B2B). Consumers are not eligible to use the Services.

1) Contracting entity & scope

Luca Bonura Onlinehandel (sole proprietorship)
Owner: Luca Bonura
Große Bleiche 5, 65719 Hofheim am Taunus, Germany
Email: info@adlarion.com

These Terms apply to all paid and free features of the Adlarion platform, websites, APIs and modules.

2) Account, order process & eligibility

The Agreement is formed when you register and accept these Terms. You represent and warrant that you are acting for a business and have authority to bind that business. You are responsible for safeguarding credentials and for activities under your account. We may decline registrations for legitimate reasons (e.g., compliance risk).

3) Services

Adlarion provides features for campaign management, creative generation, reporting, integrations (including Meta/Google), a media library and related modules. Features, plan limits and quotas are as described in the Service documentation and pricing pages. Beta/Labs features may change or be discontinued at any time.

4) Fees, billing & payment (Stripe)

Fees are billed monthly or annually (auto‑renew) in advance via Stripe. Prices are exclusive of applicable taxes. You are responsible for taxes and for providing correct VAT details (e.g., reverse charge where applicable). In case of non‑payment/chargeback we may suspend access; suspension does not relieve payment obligations.

5) Trial (30 days)

New customers receive a 30‑day trial. Unless you cancel before the trial ends, the subscription converts automatically to the selected paid plan. Trial features may be limited. No entitlement to extension.

6) Term & termination

Subscriptions run monthly or annually and renew automatically for the same term unless cancelled any time with effect at the end of the current billing period (no minimum notice). You may cancel in‑app or by written notice. No refunds for partial billing periods, except where required by law.

7) Acceptable Use (AUP)

You must use the Services lawfully and as intended. Prohibited actions include:
(a) unlawful content or infringement of third‑party rights (copyright, trademarks, privacy/publicity)
(b) uploading special‑category data without a lawful basis
(c) uploading minors’ data without an appropriate basis
(d) spam, malware, security testing/attacks, circumvention of safeguards
(e) excessive system load, automated scraping, violating documented rate limits
(f) use to develop competing products or deceptive benchmarking
(g) resale or sublicensing without our written consent.
We may block/remove content or suspend/terminate access if a breach is likely or occurs.

8) Media library & generated content

Customer content. You retain ownership of your uploads. You grant us a non‑exclusive, worldwide, royalty‑free, purpose‑limited and revocable licence to host, process, transcode, render and use the content for creative generation and to operate, secure and support the Services.
Generated outputs. Unless stated otherwise, we grant you a non‑exclusive, perpetual, worldwide licence to use Adlarion‑generated creatives for your own marketing. Third‑party rights (e.g., templates, fonts, stock) remain reserved; you are responsible for lawful downstream use.
Warranties. You warrant that you have the necessary rights to your uploads and will indemnify us against third‑party claims arising from your content.

9) Integrations & APIs (including Meta/Google)

Integrations use OAuth. We receive access/refresh tokens (not your passwords). Data categories may include ad‑account IDs, campaign/ad set/ad metadata, performance metrics, pixel/tag events and attribution data. You can revoke access in the provider settings (e.g., Meta Business, Google account) and disconnect within Adlarion. We may modify/suspend integrations for security or compliance.

10) Availability & support

We target high availability; no formal SLAs are guaranteed. Support is reachable 24/7 (email/contact form). Any response targets are non‑binding objectives. Maintenance windows may be announced or, in emergencies, conducted at short notice.

11) Data protection & security

Our Privacy Policy applies. Where we process personal data on your behalf, the DPA at https://adlarion.com/legal/dpa applies and is incorporated by reference. You are responsible for providing notices and a lawful basis for your own processing activities.

12) Confidentiality

Each party will keep the other’s confidential information secret and use it only to perform the Agreement. Exceptions apply for legal obligations or information already public or independently developed.

13) Intellectual property

All intellectual property in the Services, software, documentation and marks remains with us or our licensors. No rights are transferred except as explicitly granted herein.

14) Warranties & disclaimers

The Services are provided “as is” and “as available”. We do not warrant uninterrupted or error‑free operation. Beta/Labs features are provided without warranties.

15) Liability

Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or liability that cannot be limited under applicable law. Otherwise, we are not liable for indirect, incidental or consequential damages, including lost profits, loss of data or business interruption. Our aggregate liability arising out of or in connection with the Agreement is limited to the fees paid for the Services in the 12 months preceding the event giving rise to liability.

16) End of term, data export & deletion

Upon termination you may request an export of available data within 30 days. Thereafter we will delete or anonymise customer data subject to legal retention. Backups are retained for a limited period (typically 30–90 days); deletions propagate with delay.

17) Changes to the Terms

We may update these Terms with effect for the future. We will give at least 30 days’ notice of material changes via the Service or email. If you object, you may terminate at the end of the current billing period; continued use after the effective date constitutes acceptance.

18) Assignment & subcontractors

We may assign rights/obligations to affiliates or in connection with a reorganisation. We may use sub‑processors; a current list is available at https://adlarion.com/legal/subprocessors.

19) Publicity

We will not use your name or logo for marketing without your prior consent.

20) Governing law & jurisdiction

These Terms and any non‑contractual obligations are governed by German law (excluding its conflict‑of‑laws rules and the UN Convention on Contracts for the International Sale of Goods). The courts of Frankfurt am Main, Germany have exclusive jurisdiction, to the extent permitted by law. The governing language is English.